Hiring talent by leading with culture

Everyone asks me what my secret is when it comes to keeping a stable staff; as they all seem to be operating in a constant revolving door of talent (and team members).  

Hiring isn’t easy. 

The time involved and overall process can be frustrating, painful, and overwhelming. Especially when you find yourself continually hiring for the same positions over and over again. 

Think about the time investment it takes to train new people.  Studies show that if you lose a trained “A” player on your team, the cost can be equivalent to 1 to 2.5X their annual salary…

What is the real opportunity cost for you and your business when you hire the wrong people or lose a key team member?

Here’s the good news... 

There are ways to avoid riding this carousel of constant turn-over. 

Here are a few of my secrets when it comes to hiring “A” players and building a high-performing team.

First things first. 

Where are the people you’re looking for? 

I’ve discovered the people you need most are not necessarily advertising themselves or looking for a new job. 

So instead of fishing in the same pond (blue ocean vs. the red ocean), and using the same fishing pole that everybody defaults to, try this simple and effective approach I’ve been using for years. 

I developed this strategy from the Dream 100 idea (just modified it to attract talent instead of clients). 

Using LinkedIn, I ask my team to start looking for people who fit the criteria I’m looking for. 

They search profiles for certain people who live in particular areas, work for certain companies, and have the target job title I’m looking for. 

My team then compiles a potential target list of people they like or that look interesting that fall within that criteria I’ve outlined. Again, this list is compiled of people who aren’t looking for a job. 

We then send out a quick message to connect and once they connect, we send each person on the list the following message: 

“Hi, my name is David Asarnow. I'm the Founder and CEO of a marketing and sales empowerment agency called Business Nitrogen and I'm looking for a [insert job title]. Someone who possesses the [insert a few of the traits/skill sets/talents required for position]. 

I’m reaching out to see if you happen to know anyone who might be interested in a role like this. I ran across your profile and saw how many great connections you have within the industry. 

Please let me know if you happen to know anyone or can think of anyone that might be a right fit for this position I’m trying to fill. I would very much appreciate it, thank you!” 

Just guess what happens next… 

Many times people respond back with, “Tell me more about this position, as I actually might be interested.” 

See what I did there? We don't ask them directly. We ask them if they know anyone else that might be a right fit. 

If they aren’t interested, oftentimes people will reply back with potential candidates and referrals (which is also a winning step in the right direction). 

Some of the best talent comes from referrals. You never know where referrals can come from, so never be afraid to ask…

My next big secret is pretty simple, and it’s something anyone can do. 

I’m always looking for talent. No matter where I am, no matter who I meet I’m always thinking, “Would they be a right fit for Business Nitrogen?”

I’ll give you an example.  I was recently at an event, and met a contractor named Josh who happened to be there with one of his clients.  

I ended up having a few great conversations with Josh and on the last day I made a comment to him, “I like you, I can see how talented you are in this area. If you ever decide that you don't want to be a lone wolf anymore, and you’d like to be part of a team of superheroes let me know!”

He responded with, “I appreciate that, but I'm pretty happy with what I’m doing.” 

Ironically, a few months later I ran into Josh’s client at another event. One of those mornings we met for breakfast and he said, “You know Josh has brought you up more than a few times, and the comment you made to him. I think he may be interested in working for you.”  

I said, “Well, if that's truly the case, tell him to reach out to me, he has my contact info.” 

A few days later Josh reached out, and we ended up bringing him on board with us!

Again, it doesn’t matter where I am. My radar is always “ON”. I could be at a restaurant, an event, or a general store. If someone impresses me, or gives outstanding service, I ask myself, “Would they be a good fit within my company?” 

It probably helps a bit that I’m pretty spot on when it comes to identifying great talent, however, I always follow this golden rule 100% of the time. I’m sure you’ve even heard it before…

Hire slow, fire fast. 

Our hiring process is quite extensive. We put candidates through multiple interviews. They are given exercises to complete, and we also give them a culture index to take. 

For us the first interview is the most important. It's our culture fit interview. We do this one first because if a candidate is not aligned with our culture there is no need to go any further in the process. 

There are a lot of candidates out there that have all the right experience, and skill set or qualifications, but

 “Are they a great culture fit?”

When I add someone to my team, my hope is that this is the last job they ever have, and I convey that to them. 

Again, taking the time to hire someone to become part of your team pays dividends in the end, and most Entrepreneurs go about the process too impulsively and quickly simply because they want to get it over with.

 Another big secret I learned early on in my career that indirectly relates to good hiring practice is: 

Become the person everyone wants to work for!

The truth is, we all have things that happen in our life.  In order to grow as human beings, some of the hard questions we really must ask ourselves are,

       “Where’s the lesson in this?” 

                              and 

  “Am I going to learn from those lessons and improve as a human or not?” 

Many years ago when I first started this new division in a manufacturing company I was working for, I remember going to a conference with the marketing manager who was working with me to help build the vision. Her name was Pat. 

She was much older than me, and she was someone I really respected. She later became almost like a work mom to me (always looking out for me), and that all began when we were getting ready to step off the bus to get to the SeaWorld Renaissance Hotel entrance (where we were staying during the conference).

She leaned over to me and said, “Can I ask you something?” I said, “Sure.” She point blank asked me, “Why are you such an #&@ hole?”  

I said, “Excuse me?!” She then said, “You're just so pompous. You think you are better than everyone else.”  

I was stunned. Again, she was someone I really respected, so I asked her if we could sit down and talk more about it. 

It turned out to be an awakening for me. 

Not only did I realize how I wasn’t showing up the way I thought I was, I was made aware of exactly how other people perceived me showing up. It was hard to swallow, but I took it on as a challenge. 

I made a vow to myself to turn it around completely. To become the person everyone in the company wanted to work for. 

In less than a year, I became that person everyone in the company wanted to work for. 

All the most talented employees working there wanted to be on my team, which made our division even more successful and profitable. 

That one conversation with Pat ended up being a pivotal moment in my life… A real learning opportunity for me. 

Don’t push those opportunities away. Embrace them. You never know what lessons you can learn from them, that could change your life forever. 

Speaking too of opportunity lost… 

Don’t discount the “Intrapreneur”. 

Just because someone wasn’t good at being an Entrepreneur, or may not want the responsibility of going it alone, or prefers to work with a team, doesn't mean they wouldn’t make one of the best people you could ever have on your team. 

When I worked in corporate America (and looking back now), I was definitely an Intrapreneur. I treated that company as if it was my own. I operated and made decisions “as if'' it was my own company. 

This ultimately empowered me to make better business decisions. 

I always look for people with those qualities, as they become invaluable assets within my team and culture.  

In many cases, they are incredible drivers that propel the business forward exponentially. 

Hiring and retaining high-performing teams is a skill that has taken me decades to perfect. I hope these tips are as helpful to you as they have been for me in building a high-performing team of “A” players.

P.S. As you learned from this newsletter, recruitment and Hiring is the #1 Entrepreneurial Blind Spot which is why most avoid it like the plague… 

Let’s face it, the entire process can be utterly frustrating & time consuming, AND often results in attracting and hiring the WRONG talent for your team and/or business. 

But what if ALL the heavy-lifting was done for you, and you were only handed the highest qualified candidates that checked every box you were looking for? 

Direct message me with “Help me hire” to see if Nitrogen Hiring Network™ could be your talent recruitment solution. 

To your success, 

David

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Five Steps To Success In Forex Trading

Another thing you may want to consider is the background of the forex broker. You will have to make real time super fast sense of one and five minute charts. Based on the account, the amount of money that you can borrow from the broker and use varies. Of course the first thing you need to know when it comes to finding your Swiss broker is your method of communication. If you feel that the Pound is going up in relation to the Yen then you would buy or go long

Always a bull market: A trade in the FOREX market involves selling or buying one currency against another. You will never know how good they are until you have tested their systems long enough. I thought all the system developers were honest and their systems were foolproof

Many factors determine the rise or fall of a stock price. Which of the two is a better option for a trader? The nature of the items being bought and sold between forex trading and stocks trading are different. They will trade for you. One of the main ideas of this strategy is to attack the markets during their off hours when they have settled into a tight predictable range pattern

There are some salient features of forex market and until and unless these are understood one cannot find out the best time to trade the forex market. For Example if you wan to trade in USD/JPY currency pair, best profitable time is 12:00 am to 3:00 pm. But when we talk about certain currency pairs, yes there might be a little difference. Forex market is open for trade 6 days a week, i

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Tips On Hiring Mechanics At Your Auto Repair Shop

The next thing you can do is to gather the tools that you need. I have told the story of their failure several times to many people and it's only been one week. One benefit of a precise computerized estimate for your automobile is the guarantee that it will be accurate. In other cases, you may be able to wait a bit longer

Generally, people only store a business' information in their address books if they are satisfied with the provider's service and wish to engage in repeat business. The certification they have will put you at ease knowing that the repairs that are being carried out are being done correctly and efficiently. With preventive car maintenance within reach, you are likely to spend less on major car repairs. Are you satisfied with your car maintenance or with mechanic who is repairing your vehicle? If no, here is a Top 10 of Auto service and Repair Companies in the Albuquerque, NM area

The way to test this is to turn the key partially so that the radio and dashboard lights come on. In some cases, the problem lies with the battery, but you dont need a new one as long as you clean the one you have. Whether you know a little or a lot about auto repair, there will come a time when you have to enlist the services of a mechanic. For the above reasons and a multitude of others, your vehicle is misdiagnosed more often than not

Listening to your customers is one of the most important things that you can do to improve customer service. In the first few years of business the business must keep 80% of income to sustain itself and grow. When a customer comes into your shop with a car problem, take the time to listen to them

With a clear communication between customer and mechanical technician, you can have the best diagnosis, maintenance, and repair service for your vehicle. With quick repairs and an accurate diagnosis, customers can get vehicle services such as engine tune-ups, brake repair, heating and cooling service, transmission repair, exhaust system service and more. Of course, while some of these are truly specialized at domestic car repair, a few are just ordinary car repair shops which decide to use a catchy 'tagline' to market themselves

If you see someone, check if they already exist. First see if the staff is exactly what you need. To assess which type of automotive replacement part will be the best for your repair, consult with the mechanic after initial inspection

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US Cabling Pros supplies superior quality inside wiring contracting for IT data network and voice systems throughout the entire Mason Michigan region. We supply superior onsite IT data cabling services from the top down, whether you require new structured cabling installed, or present cabling evaluated as well as fixed, we have a solution for you. Our on site voice and data cabling specialists are extremely experienced, tech industry accredited pros that have and provide the skills, understanding, tools and the materials to resolve any kind of IT data network or voice cabling service need that you could have. Additionally, we supply top notch support for PBX (Private Branch Exchange) and VoIP (Voice Over IP) telecom systems as well as associated telecom inside wiring solutions, whether you only have a couple of phones or hundreds of physical extensions. Why wait? Feel free to give us a call now for a NO COST low voltage inside wiring project pricing estimate -(859) 780-3061.

We Offer High Quality High Speed Data Networks Structured Cabling, Telecom Voice Cabling and Low Voltage Inside Wiring Services Throughout Mason Michigan.

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Starting in 2008, US Cabling Pros has been proudly offering high quality on-site network and voice and IT data low voltage inside wiring services to local Mason businesses and also to Mason residents. Our high quality solutions have been utilized in a wide array of various sectors like medical, residential, hospitality, industrial, retail and government, and by a wide range of satisfied clients including general contractors, electrical contractors, 3rd party technology solutions vendors, area managers and small business owners that merely require skilled cabling contractors to install new cabling or repair existing voice and data facility wiring on an ad hoc basis, or for large projects. Our ad hoc T&M solution is as straightforward as a telephone call to our office to have a cabling specialist on-site for you to provide service for any kind of high speed data network or telecom cabling task you might need. Feel free to give us a call right now to discuss your existing network issues as well as any future network requirements to ensure that we can produce a tailored inside wiring solution for you and your Mason Michigan service -(859) 780-3061.

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Mini-Sessions Can A Increase A Photographer's Income

You don't want to go exposing newborn eyes to bright flash bulbs, so try and take photos in conditions that are naturally bright when photographing newborns. Rather than having a photographer accompanying you, it is better as well as cheaper to go ahead with the plans for a locally established photographer. Be sure to consider the angles at which you take your shots

Both parties benefit in some way from entering into a licensing agreement. If in a park, two siblings might sit on a low hanging branch of a tree or all could sit on the lawn clustered together. The quality of institutes can be determined by the qualified staff and the courses they are offering. When you upload a RAW image to your computer, you will have to convert it in an image retouching program to be readable by the computer. JPEG will compress the image more,

This day brings havoc change in the life of every individual. But you need to decide which the best wedding photographer in Maui is. These LCD screens allow the photographer to view the scene by twisting / turning the LCD screen and keeping the camera almost or touching the ground/floor. Go for the silver or white. Good to 12 feet underwater, they have cases for very nearly everything

Small compact yet powerful. Clarify how you are going to be receiving these pictures, whether you are going to get something in print or whether they will be emailed to you, the number of photos, the resolution, and the format. If your baby needs to eat, feed them. Your photographer should understand this and have the utmost respect for yours, and most importantly your baby's comfort. Gets hair and garments whipping around

Ahh, the bowl of fruit. If you have a truly spectacular sky, it doesn't make sense to fill a third of the picture with empty blackness. Often more artistic than photographic, it will test your composition, lighting and editing skills to come up with believable artificial realities. When posing you should always keep good posture unless the photographer instructs you to do otherwise. The portrait photographers Cheltenham can give you the best type of art with the photography of couple's expressions, imaginative type of photos and much more creativity in the best manner

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Direct Payday Lenders Online: Payday Advance Loan Or Credit Card?

A number of inquiries on your debt report within a brief period can additionally reduce your credit history. Reduced credit scores can be boosted as well as, with this in mind, it is not impossible to obtain authorizations on individual lendings with poor debt. As well as lastly, applicants must have a checking account revealing an equilibrium equal or above the sum being borrowed. In fact, borrowers will certainly locate it extremely comfy applying online because they would just require to adhere to the payday advance loan instructions and also their applications would certainly be approved or denied best after that and also there

This short article will certainly check out two such choices: unprotected payday loans as well as secured finances. Make the most of any type of savings at one of these areas. Well if you are in a setting to satisfy the above pointed out pre- essentials, then you can quickly qualify for the car loans. Actually, it is the lenders who help with the approval by launching the funds, without looking much in to your credit history account. The bottom line? There will certainly be times when using your credit card is the most ideal option for your particular monetary situation

That is why, you should get a car loan regardless of exactly how ready you are credit scores sensible, offered, obviously, that you expect to have the means of settlement. Forget what you see and listen to current pertaining to financial market: financial institutions have constantly been making money by issuing lendings, as well as they constantly will, no matter how great or bad the economic situation is. Discover to alter your very own oil, replace air filters, revolve tires or perhaps just clean your very own automobile. Whether you are dealing with a pile of charge card financial obligation or seeking online cash advance lending institutions applications for quick cash money, there is even more job associated with taking care of repayments and benefits than limiting costs. Most individuals will certainly reserve one month of financial purchases so as to get a respectable suggestion of what money goes where and also when

This is where your emergency fund will certainly come in helpful. Accessibility to cash money anytime of the day has actually been aiding people keep better track of their money. As long as you can satisfy these qualification demands, the possibility to get a rapid unsafe cash advance is yours. Nonetheless, there are various other choices to consider too. The passion will certainly continue to accrue every month until the financial debt is paid in full

At the very same time, when you make certain to get rid of the dues on schedule, it does assist to regain your lost trustworthiness. In context of instant loans you are not necessarily needed to offer any type of guarantee in the form of collateral. Discovering an appropriate loan provider offering payday advance for bad credit does not truly seem to be much of an issue. Hopefully, this will likewise assist you in getting relocated right into your new home leasing without the need for a cash advance or any other short term financing

Whenever you have some left over. Using online for vehicle equity lendings, need to be a quick, safe and stress-free process. Naturally the present would certainly be awesome for your loved one, yet can you really afford it as well as conserve at the same time? Do not get caught up in the promotions or sale leaflets which will certainly obtain you acquiring things you do not require even if they get on sale

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Can Digital Marketing Make You Rich?

With the world becoming increasingly digital, the opportunities in digital marketing have skyrocketed. Every day, more and more businesses and individuals are discovering the power of digital marketing to reach and engage with their target audiences. But the big question on everyone’s mind is, can digital marketing really make you rich? The answer is a resounding yes! Here’s why.

First of all, digital marketing offers a level playing field for businesses of all sizes. Whether you’re a solo entrepreneur or a large corporation, you have equal opportunities to reach your target audience and make a profit. This is in contrast to traditional marketing methods, where small businesses often struggle to compete with large corporations with bigger budgets.

In addition to level the playing field, digital marketing offers the ability to reach a global audience. With the internet, your business can reach customers all over the world, regardless of your physical location. This opens up enormous opportunities for growth and profit.

Another reason why digital marketing can make you rich is the ability to track and measure your results in real-time. With digital marketing, you can track everything from website traffic, to conversion rates, to the effectiveness of your advertising campaigns. This allows you to constantly refine your marketing strategies and make informed decisions that drive growth and profits.

One of the most important aspects of digital marketing is its affordability. Traditional marketing methods, such as television and print advertising, can be extremely expensive. Digital marketing, on the other hand, offers a range of low-cost options, such as social media advertising and search engine optimization, that can be just as effective. This means that even small businesses can compete with larger ones, and generate significant profits.

Moreover, digital marketing is an investment in your future. Once you have built a strong digital presence and established yourself as an authority in your industry, you will be able to reap the benefits for years to come. This includes a steady stream of organic traffic, leads, and sales, all of which will contribute to your bottom line.

Finally, digital marketing offers the potential for passive income streams. For example, you can create and sell an online course, write an e-book, or launch a membership site. These passive income streams can provide a steady stream of revenue, even when you’re not actively working.

In conclusion, digital marketing offers a wealth of opportunities for businesses and individuals looking to grow and succeed. With its level playing field, global reach, real-time tracking, affordability, long-term benefits, and potential for passive income streams, there’s no doubt that digital marketing can make you rich. So, if you’re looking to take your business or career to the next level, now is the time to start investing in digital marketing.

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The MOST Dangerous Number

As with most advice shared with you as a kid, rarely do you understand what it means until later in life…

One I heard more than a few times growing up was, “Don’t put all your eggs in ONE basket.”  

As a kid, my mother used this proverb when she’d see me spending time with only one or two of the same friends. 

Or when it came to college applications, and my decision to only apply to the University of Florida as a transfer student, (as that was my dream school). 

Thankfully I got in, but what devastation I would have felt (she realized this as well) if I wouldn’t have been accepted. Waiting another semester before applying to any school would have been my only option, as I had already decided not to return to Rochester Institute of Technology. 

After college, when I started in sales, my managers would heed this same warning when it came to clients. 

ONE is dangerous. 

If you’ve ever read anything by Dan Kennedy, or had the opportunity to hear him speak, you may have heard him say this: 

“The most dangerous number in business is one.” 

He couldn’t be more right. 

Think about only having one client, one supplier, one distributor, one salesperson, one product, one marketing strategy… 

Would your business survive if you were solely dependent on that one thing and suddenly it disappeared? 

As I started my own businesses, the danger of the number “one” always remained front and center in my mind, especially when it involved direct revenue streams (marketing and sales).

I want to focus on this particular area because contrary to what you might think, (and with all the emerging marketing channels and options available out there), business owners are just NOT diversifying their marketing. 

This absolutely mystifies me. 

I talk with business owners all the time and I’m shocked every time one of them tell me they rely solely on Facebook (for example) for all their lead generation initiatives and depend on one strategy to reach all their revenue goals.

Meanwhile, I’m thinking…

Don’t they realize what’s happening as far as iOS privacy changes? 

I wonder how much their conversion rates and CPL has increased, or if they are even aware…

How many more restrictions will it take before their “sure-fire” channel and strategy come crashing down? 

Don’t get me wrong…I kind of get it. 

It was absolutely thrilling to experience that home-run winning strategy or that killer breakthrough that single-handedly propelled my business forward… 

It was tempting to invest all my energy and money in that “one” sure-fire revenue generator. 

But I would always remember the danger of the number “one”. 

Never invest all of your energy, attention, or resources in just one thing or place… 

If it disappears you’ll be left with nothing. 

Let’s take a closer look at that “one” sure-fire strategy…

 There’s no reason to stop doing it. In fact, you’d be foolish not to continue running it. 

The smart play is to cover your bases and take advantage of the new opportunities right in front of you. 

The opportunity could be to start testing another strategy. Or channel. Or vehicle in addition to what you’re already doing.   

Back in the day when I started my first business, I didn’t have a lot of money to put towards marketing. 

But what I became very disciplined at, is continually re-investing a portion of that revenue earned from the strategies that were working into different channels until I found another one that worked. 

I’d continue to do this over and over again. I got to the point of running multiple “sure-fire” campaigns at once and always having one or two “tests” running simultaneously. 

When one stopped working as well, or stopped working altogether (and trust me, one will), I would put it on the back-burner and focus on the other channels and strategies that were working. 

Always be testing.

The key is to make sure that you are never left with just one strategy or channel that you are completely dependent on. This is how to set your business up for long-term growth.    

There’s actually a name for this approach…

Integrative Marketing or Multi-Channel Marketing.  

By diversifying your marketing and integrating multiple channels into your overall approach you’ll also:  

Reach more of your target audience.

You know as well as I do… Our prospects and ideal clients aren’t just in one place. When you expand your reach, you can attract more of your target audience. 

You’ll also re-engage prospects and clients that might also be on those various new channels you develop a presence on. 

Plus, when you utilize multiple channels, you get the added advantage of leveraging them to help boost the other. It’s a great way to coordinate efforts and cross-promote. 

The key to leveraging multiple channels successfully is to first ensure they are the right channels. 

Then make sure your message is congruent and consistent across the board. 

I’m sure you can imagine just how vital these two elements come into play when you start running ads across multiple channels and platforms. 

Not sure how your ad and traffic results measure up? 

Want expert guidance on how to optimize and maximize your ad spend?

Our team manages tens of millions of our client’s ad dollars every year. 

We perform a 30+ point inspection/audit process called an Ad Audit where we identify any and all gaps from the first touch point to the last.  

Many of our clients instantly cover this audit investment just from one or two improvements we uncover for them. 

To your success, 

David

Digital Marketing Expert