Is Your Business Barefoot?

Do you treat your business like the Cobbler’s kid that wears no shoes? 

If you’re unfamiliar with the term, it’s an ironic phenomenon that happens to many business owners. 

The long and short of it: When Entrepreneurs actually stop doing for themselves the very thing they provide for their clients.  

It’s referred to as Cobbler’s Children Syndrome (named after the proverbial children of shoemakers who don’t have their own shoes).  

We are ALL guilty of this at one time or another. Myself included. 

And I’ll admit it, because I get it.  Here's why this hits so close to home ...

I've not only been there, I've struggled with this over and over again for decades. Whenever a client need comes up, I put the client first (more often than not above the needs of our own company). 

Tell me if this sounds familiar …

You make a conscious effort to work “on” your business and even gain some traction from your effort(s).  All of a sudden a client needs something urgent, or a new client comes on board, or a new opportunity arises. The “squirrel” mentality subconsciously kicks in and working “on” your business yet again is moved to the back burner. 

What I’ve found over the years is there are two types of businesses: 

1. Those that have More Time Than Money to invest in their business. 

2. Those that have More Money Than Time to invest in their business.

As a business owner, you know immediately which category you fit in as your business stands right now. If you are the business owner that checks off the “more time than money” box: 

You should study. 

You should learn. 

You should grow. 

You should do it yourself. 

However, here's the interesting twist ... Using us at Business Nitrogen as a good example. We have a whole team. We’ve got over 25 team members that focus their daily efforts on helping our clients build and scale their businesses. And yet for some reason, up until recently (and I say recently because we've got a whole team just dedicated to us now) we put ourselves on the back burner. 

We haven't done what we needed or wanted to do. Since we moved ourselves up the priority ladder (by taking action steps to actually make that happen), I've been able to dedicate a fair majority of my time on strategizing, ideating, putting our flywheel together, recording videos, and creating content to help us serve our clients even more. Building assets that we need as an Infinite Business to grow and scale while adding even more value for our clients. 

Seems easy, right? Not quite. 

As I mentioned before, I’ve struggled with this over and over again for decades … It’s not an easy transition. Sure, it’s easy to hire someone (or a team) to specifically focus on your internal marketing. Yet, as soon as a client need surfaces, it’s damn near impossible at times not to pull that one dedicated person (or team) off of your stuff and on to address your client’s needs. 

“It's easy to focus on others and not on yourself (and your business). But one of the most important things I realized is that the best way I can serve other people better is by focusing on ourselves by making ourselves a priority.”  -David Asarnow

How’s that? 

Simple … Do As We Say. 

People don't necessarily look at what we say … They look at what we do. And when we put an effort in on ourselves and make an effort “IN” our business people do take notice. 

I'll give you an example. 

A business associate I’ve known for many years pulled me aside at an event I was recently attending and said, “I just want to thank you for the emails and newsletters you're putting out because I have to actually stop what I’m doing and read them when they pop up in my inbox.” 

Surprised (as I had no idea she was on our mailing list) I then asked her: “You mean you have to stop what you’re doing and read my newsletter?”  

She smiled and said, “Yes, I’m not kidding … There's so much value and I know that if I make it to the bottom, I'm going to get to the lesson and I’ll have something that I can implement in my business that day.” 

When I hear stuff like this it further validates that we need to focus on ourselves. For us, focusing on ourselves equates to creating value for others. You’ve heard me say this before. 

Building assets creates value based clients that appreciate what you offer a whole lot more. 

So, if your business is barefoot and you’re guilty of Cobbler’s Children Syndrome, first, identify which category you fall into:

1. You have More Time Than Money to invest in your business.  

OR 

2. You have More Money Than Time to invest in your business. 

If you have more money than time, hire an agency like Business Nitrogen or another team or agency of dedicated people to help you get the clarity and direction you need.  Get a tactical plan implemented to help you grow and scale your company into an Infinite Business. 

If you have a killer team in place, consider setting up a discovery call with my team to see if you’re a right fit for our Internal Scaling System (a brand new program we’ve recently launched). 

Imagine gaining access to proven business-building strategies, expert marketing and sales insight, and tactical know-how directly from a team who has actually accomplished what you want to do in your business … Multiple times over. 

If you can answer YES to both of these questions ...

Have you achieved traction in your business, yet still can’t seem to reach the 7 or 8-figure mark? 

Do you have a killer team behind you that can help you execute exactly what it will take to break through that invisible ceiling in your business?  

See if you qualify for our new program. 

Simply fill out our 2-minute application and we’ll then set up a time to chat. 

To your success, 

David

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BUSINESS, MARKETING, AND INTERNET MARKETING SPEAKER

BUSINESS, MARKETING AND
INTERNET MARKETING SPEAKER

Business, Marketing and Internet Marketing Speaker David Asarnow guarantees results. He is on top of today’s newest, cutting-edge marketing tools and techniques.  In today’s language this includes SEO and Internet Marketing.

David’s clients rave about his passion, energy and enthusiasm.  David has the uncanny ability to take his knowledge of Business and Marketing, including SEO and Internet Marketing, and translate it into an entertaining, engaging and content filled experience that all audience members can relate to. Results Guaranteed!

HIRE DAVID ASARNOW AND YOU ARE GUARANTEED TO WOW YOUR AUDIENCE!

ENTERTAINMENT, ENGAGEMENT, RESULTS

CEOs, business owners, executives, sales associates and staff have benefited from David Asarnow’s compelling, entertaining and informative business and marketing keynote presentations!

Totally customized for your individual groups needs, David will help you accomplish the goals for your next event.

PERFORMANCE ENHANCED MARKETING

Put your business growth on steroids!  This is just one of the many keynote topics David Asarnow delivers. Being top-ranked on Google is no longer optional, it is imperative.  Increasing website visitors is only part of the solution, understanding what your visitors do when they come to your website is just as important.  During this powerful keynote, David will dig deep into what it truly takes to increase your business through offline and online marketing methods and how, when effectively combined together, it is like putting your business growth on steroids.

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WHY HIRE DAVID ASARNOW AS YOUR KEYNOTE SPEAKER?

BECAUSE YOU WANT YOUR AUDIENCE TO MONETIZE IT!^TM

Speak with David Asarnow and discovery why Monetize It!^TM is the Keynote that will get your audiences excited and help them accelerate their business results!

THE MONETIZE IT!^TM KEYNOTE WILL HELP YOUR AUDIENCE:

• Increase their income
• Find the ONE THING that will elevate their business
• Ignite their true vision
• Develop a plan of action on what they need to focus on that day
• Create a plan that will create results

Is a business built on a house of cards or a solid foundation?

If you would like your conference attendees like to implement the key leverage points that help them Monetize It!^TM  This is the keynote for you!

It’s time to harness the power of Monetize It!^TM and take your attendees business to the next level. Monetization is the key.

Let’s talk Monetize It!^TM

In one hour David will have your conference attendees get their head in the game, with a game plan to produce profits and results.

Monetize It!^TM will show your attendees how to create Next Level growth, change their thinking, and change their world.

This fascinating keynote is about monetizing your business and getting the results your attendees have been yearning for. It does not matter if they already have a seven or eight figure business, they will benefit the LEVERAGE strategies that David Asarnow will share during Monetize It!^TM

ATTRACT MORE TARGETED CLIENTS!
GENERATE MORE PROFITS!

Long-term relationships are based upon trust. The quality of a business is dependent upon the quality of the relationships built. David shows your conference attendees how to create the relationships that are the driving force behind everything they do. They will learn how to listen to their inner voice and discover a true purpose to ignite their vision.

David is a sought after business coach, speaker, business and sales trainer, and expert marketing consultant. Over the past seven years, in addition to building his businesses, David has been business coaching entrepreneurs, executives and small business owners to success.

David has personally sold well over $200 million in products, goods and services over the past 25 years. He grew a new division of a manufacturing business to $45 million dollars in sales over a five-year period and has created millions of dollars in profits for his many business coaching and consulting clients and thousands of business training students over the past four years. David connects with audiences because he speaks passionately from experience. He truly wants to help people.

SOME OF THE TOPICS DAVID CAN INCLUDE IN MONETIZE IT!^TM   ARE:

• Attract Ideal Clients
• Harness The Power of Your Existing Customers
• Create A Marketing Map
• Fine-Tune Your Communication Strategy
• Keep Your Customers Coming Back for Life
• Focus on Your Clients
• Position Yourself As The Expert In Your Field

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MASTERCLASS TRAINING

THE MONETIZE IT!^TM MASTERCLASS PROGRAM WILL ACCELERATE YOUR BUSINESS RESULTS!

I BELIEVE THAT IF YOU HAVE A BUSINESS, YOU SHOULD MONETIZE IT! AND TO DO THIS MORE EFFECTIVELY, I HAVE CREATED THE MONETIZE IT MASTERCLASS… A BUSINESS ACCELERATION PROGRAM.

If you want to increase your sales and profits, then you want to find, attract and convert more clients for your business.  We help give you the Business Oxygen boost by helping you discover all the monetization leverage points

I created an interactive online training program called The Monetize It!^TM Masterclass.  During this Masterclass training you will discover our simple, engaging and effective business growth system that you can easily implement.  This program was designed for entrepreneurial business leaders so that they can learn a business framework to create a business blueprint for accelerated growth and success.

AT THE END OF YOUR MONETIZE IT!^TM MASTERCLASS TRAINING WORKSHOP YOU WILL:

• Learn how to think like and take the actions that the most successful leaders and business owners do.
• Learn the secrets to building instant rapport.
• Understand how to create and craft messages designed to hook and engage your current and prospective clients and customers.
• Learn how to create the brand message and positioning that will set you apart from all of your competition.
• Understand how to create marketing designed to generate 10x higher responses and opt-in rates from your prospective consumers.
• Learn what is working today in marketing.
• Understand the importance of and how and why you need to change how you have looked at marketing today.
• Learn the importance of not just looking at top line sales, you will understand how and why you need to look at profits and how you can put more of these in your pocket.
• Learn the few Income Generating Areas that you MUST focus on that will enable to create increased sales, profits and productivity.
• Learn cost effective business growth strategies that help you grow your business quickly.
• Learn why creating leverage is the secret to building multi-million and billion dollar businesses and how you can start doing this today in yours.

DAVID ASARNOW

Building your business is about Finding, Attracting and Converting More Clients. Profiting in your business is about Monetizing your key leverage points more effectively.

SECRETS THAT YOU DO NOT WANT YOUR COMPETITION TO KNOW!

This Monetize It!^TM MasterClass training is live interactive keynote, hands-on workshop, bootcamp or webinar .  In the Monetize It!^TM MasterClass you will learn powerful proven methods to grow your sales, profits and productivity.

The Monetize It!^TM Masterclass systems, methodologies and training work in any economic environment.  In fact, we want you to choose not to participate in the current economy and create your business on your terms!

The Monetize It!^TM MasterClass training is about creating leverage.

The secret to building an effective business is through creating leverage and focusing on the few Impact Generating Areas (IGA’s) and doing so intensely.  Focus is the key to gaining mastery and creating a tremendous positive impact to your top-line sales and bottom-line profits.

Selling does not have to be salesy to be successful!  In fact, today it is much more important to truly care about your customers’ wants, needs and desires and find out if and how you can become the solution to fill them.  It takes a different approach than what many taught just a few years ago and frankly how many are still teaching.  Growing your business is simple. Building your business comes with caring and effective business communication.

The Monetize It!^TM Masterclass strategies have helped thousands of businesses realize their true potential and put millions of dollars of sales and profits in their pockets.  We want to do this for you too!

Join us and you will learn the secrets that you do not want your competition to know! 

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Here’s how to get agency results w/o spending agency $$$

I don’t know many Entrepreneurs who haven’t plateaued multiple times and struggled to reach the pinnacle of success they dreamed about when they first made the decision to start their own business…

So what do you do if you’re stuck, or don’t know how to get to the next level? 

My go-to has always been to find someone who has been there and DOES know HOW... 

I’m sure you’d agree that we all have at least one or two things that we really excel at… it’s what makes us unique. Never have I met someone who excels at everything...

Think about the most successful people running some of the most successful companies. Do you think they did it alone? Heck no. 

Look at Apple. Many think Steve Jobs is solely responsible for Apple’s success and visionary approach. But he didn’t do it alone.

Steve Wozniak designed the very first Apple computer and co-founded Apple with Jobs in 1976. In fact, Steve Jobs told his biographer that without Wozniak, there never would have been an Apple.

They both recognized that they had skill sets that complimented each other, and together they could make a bigger impact.

It was collaboration that laid the groundwork for Apple’s success, and that unique alliance changed the world.  

I’m telling you this because I don’t want you to have to learn this lesson the hard way, like I had to...

When I first started out as an Entrepreneur, I actually failed to the point of having only 30 days to turn it around... or lose everything. 

When I say everything, I mean it...my house, my cars, my family, my business, my confidence, my pride… everything. 

At 37, I became the CEO of the first digital portrait studio chain in the US. After successfully franchising it, we grew by leaps and bounds. The company was soaring...

I felt unstoppable, and I was confident I had the formula to success all figured out. 

Until one day I met with the board on the direction I wanted to take the company.  Nothing I hadn’t done over a dozen times before. I show up, make my presentation, everyone gets excited, then I execute on the plan. Everyone’s happy. This time was different though. 

This time, I was told “No”.  

I was honestly confused and didn’t know how to react. Did they not understand my plan?  That’s when I was reminded that I was the Chief Executive Officer (not an Entrepreneur), executing on direction from the Board of Directors.

I worked for them! 

I wasn't blazing my own trail as I had convinced myself that I was…And just then, a voice inside my head said, “Dave, it's time to start something on your own. Speak up right now, resign and give them your 90 days notice.” 

So I did.

Man was I energized! I was free! I was finally going to be able to live my life on my terms and do what I want! 

I started with a sizable safety net. I was putting in all the time and the focus but the revenue just wasn’t there. I couldn’t figure it out… What was I doing wrong? 

1 month became 3 months. 3 months became 18 months. And before I knew it, I went from having everything to being hundreds of thousands of dollars in debt. 

Credit cards got canceled. The creditors started calling. Things were so bad I had to ask my daughter to borrow her babysitting money just to pay our mortgage. It was the lowest point in my life. 

When I hit rock bottom, I had just 30 days to turn it around or things would happen I didn’t feel I would rebound from. 

I needed a totally different approach, so I headed out to the woods for a few days to reflect. 

“How did this happen?” became like a song playing on repeat in my mind. Unable to come up with the right answer, I decided to answer this question with another question instead. 

What would my grandfather do? Came to mind. 

My grandfather was a very influential man in my life… He was a salesman most of his life until he decided he wanted more, so at the age of 50 he and my grandmother sold everything, and moved away to start his own business.

By year 2, he was very successful. I remember asking him once how he was able to give up everything and take a risk to start his own business. He answered with one word: Collaboration.  

He was able to leverage his skills, and the relationships and the skills of others in order to make it all happen for him in his business.

And there it was. 

I was trying to BE and DO everything.  I was looking as if it was all on me...That all my previous successes were a solo effort. Far from the case! 

I realized I was missing the key players with the expertise I didn’t possess to make my business work. And as soon as I found those people, everything turned around. 

It also became one of the biggest cornerstones for my success in business to this day. Thirty years, many awards and many successful companies later, it still holds true. 

Effective Collaboration is a SUPERPOWER in business. 

My team is a shining example of it. They are all superheroes in that they all have their special, unique abilities to propel our client’s businesses forward. Together (all our superpowers combined) we’ve grown and scaled businesses to the 8-figure mark at an accelerated pace. 

There are also businesses we haven’t been able to help… 

I talk to a lot of Entrepreneurs. Many are prospects wanting to hire our team to take them to the next level (and beyond), but they just can’t afford it.  

Let’s face it, having a seasoned team of expert strategists and implementers dedicated to take your business to the 8-figure mark? An investment with my team can range anywhere from $16-$25K a month (depending on what’s needed), and significantly more with performance bonuses. 

One of the things we’ve always wanted to do at Business Nitrogen is find a way to help these Entrepreneurs (those who had incredible businesses but didn’t qualify for our full service agency) get to where they wanted to be. 

We knew there had to be a way for each one of them to benefit from the expertise and know-how our team possessed, and deliver it in a way that they themselves could implement. 

And that’s when The Infinite Business Circle was born. 

A unique coaching program exclusively for Entrepreneurs who want access to the proven strategies and expert insight from a team of superheroes who have actually done what they want to do… multiple times over. 

But not only that.... Giving them the direction and support to successfully implement it themselves.  

Knowing what we created was unparalleled to any other traditional coaching program out there, we took it upon ourselves to design it quite a bit differently...

Including the intentional curriculum of incorporating all FOUR Business Accelerators: Branding, Marketing, Sales, and Scale (not just one of them). 

And giving exclusive access to our team of experts for each of these Business Accelerators.

Experts that would not only teach you the WHAT & WHY, they will also show you the HOW.  A missing piece so many others haven’t been able to successfully deliver.  

But WE can. 

My team and I have produced incredible results for our clients (time and time again). What comes from that kind of success is a different level of understanding. We’ve seen and experienced things that most people have never seen…

Because of that, we're able to understand and explain things on a different level. We’re able to consider and identify nuances (that most people dismiss) that are actually quite game-changing.

We’re able to foresee when to pivot and when to stay on course. 

In so many other coaching programs, when challenges arise or bottlenecks occur, no one seems to be there to support you. 

That’s a huge indicator to me that the teacher doesn’t want to take accountability for their student’s results. 

In The Infinite Business Circle, while you are learning proven methods, strategies and solutions for each Business Accelerator (and as you test and implement) we will be accessible to help guide you through it...every step of the way. 

Providing you with the right support exactly when and where you need it. 

Imagine that... Your own team of key players (in areas you need help with most) to help you propel your business to the next level.

Earlier I revealed my go-to whenever I felt stuck or didn’t know how to move forward: “Find someone who DOES know how”.  

The second part to that is “....That is also willing to roll up their sleeves and help you do the same.” 

The Infinite Business Circle is exactly what you’ve been looking for if you've achieved initial traction in your business and want to know how you can truly scale and accelerate your results…

Your business. Your legacy. Our purpose. 

Reply to this article or message and include the words “Infinite Business Circle”, and we’ll set a time to see if we can help you scale faster.

Right now we are offering a special “Founder’s Rate” for the first 12 qualified candidates. 

Find out if you qualify...

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The Ideal Networker with Casey Eberhart Get Naked in Business Podcast

Listeners, are you ready to get naked with speaker, trainer & business strategist, Casey Eberhart, as he shares his million-dollar mistake?! Being longtime friends, David & Casey had the first video & audio show ever called Business Banter. In his early years, Casey started a production company which resulted in him winning an Oscar. Crediting his grandfather for instilling entrepreneurial skills in him at a young age, Casey shares stories of his life. Stay to the end to hear a story about a lingerie store, wait a lingerie store? You read that right!

IN THIS EPISODE, YOU WILL LEARN:

[00:02:52] Some Mistakes Casey Has Made[00:17:19] What Should Businesses Do During COVID-19?[00:29:52] Relationship With Staff vs. Relationship With The Customer[00:37:33] Casey & The Lingerie Store[00:44:29] Why Does Casey Choose To Be Nice?

Connect with Casey Eberhart:

1. Follow Casey on Facebook & LinkedIn

2. Find Casey on his website

3. Subscribe to Casey’s YouTube channel, “The Ideal Networker”

Connect with David Asarnow

Find David on his websiteFind David on his Instagram, Twitter, LinkedIn & Facebook

About Get Naked Podcast

Welcome to the Get Naked In Business video podcast.

So the big question is… how do entrepreneurs like us, who built our businesses from the ground up, who spend our own capital, who want to make a huge impact on this world, how do we do all that and create a great income?

My mission for this podcast is to interview amazing entrepreneurs who are willing to get naked in front of the mirror, jump up and down, and let the real, raw insights all hang out. Insights to help accelerate your business growth.

My name is David Asarnow and welcome to Get Naked In Business. I’m glad you're here… now it's time to get naked! GetNakedInBusiness.com

• More Episodes

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Stop the “Hustling” Entrepreneur Pattern & Learn to Take Control of Your Business Like a CEO with James P. Friel Get Naked in Business Podcast

Frantic hustle & bustle isn't going to get your business very far! Our guest today joins David by a beautiful waterfall to share his carefully crafted strategies, tools & procedures! James P. Friel is a robust entrepreneur, consultant & author who helps entrepreneurs spice up the day to day operations of their companies. He has helped businesses strip their old habits to grow & scale their success so that they can enjoy life more. James has run multiple 7 figure companies & has consulted with companies ranging from Fortune 500 corporations to smaller, more entrepreneurial businesses. James has helped them all systematically increase efficiency while still keeping everything flavoursome & hot!

IN THIS EPISODE, YOU WILL LEARN:

[00:01:23] How Did James Become an Entrepreneur?[00:06:50] Client Transformations[00:13:57] What is the Biggest Obstacle to Success[00:25:34] Best Way to Work Through Team Dynamic[00:35:46] Final Thoughts from James

Connect with James P. Friel:

1. Follow James on Facebook, LinkedIn, Instagram, Twitter

2. Find James on his website

3. Are you ready for your CEO Quickstart?  If so, click here to get started!

Connect with David Asarnow

1. Find David on his website

2. Find David on his Instagram, Twitter, LinkedIn & Facebook

About Get Naked Podcast

Welcome to the Get Naked In Business video podcast.

So the big question is… how do entrepreneurs like us, who built our businesses from the ground up, who spend our own capital, who want to make a huge impact on this world, how do we do all that and create a great income?

My mission for this podcast is to interview amazing entrepreneurs who are willing to get naked in front of the mirror, jump up and down, and let the real, raw insights all hang out. Insights to help accelerate your business growth.

My name is David Asarnow and welcome to Get Naked In Business. I’m glad you're here… now it's time to get naked! GetNakedInBusiness.com

• More Episodes

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